{"id":1884028,"date":"2022-11-15T12:15:38","date_gmt":"2022-11-15T10:15:38","guid":{"rendered":"https:\/\/www.enikos.gr\/?p=1884028"},"modified":"2022-11-15T12:14:42","modified_gmt":"2022-11-15T10:14:42","slug":"giati-oi-vretanoi-archisan-noritera-fetos-ta-psonia-gia-ta-christougenna","status":"publish","type":"post","link":"https:\/\/www.enikos.gr\/international\/giati-oi-vretanoi-archisan-noritera-fetos-ta-psonia-gia-ta-christougenna\/1884028\/","title":{"rendered":"\u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u0392\u03c1\u03b5\u03c4\u03b1\u03bd\u03bf\u03af \u03ac\u03c1\u03c7\u03b9\u03c3\u03b1\u03bd \u03bd\u03c9\u03c1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c6\u03ad\u03c4\u03bf\u03c2 \u03c4\u03b1 \u03c8\u03ce\u03bd\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03a7\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03b3\u03b5\u03bd\u03bd\u03b1"},"content":{"rendered":"<p>\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 <a href=\"https:\/\/www.enikos.gr\/tag\/%CE%92%CE%A1%CE%95%CE%A4%CE%91%CE%9D%CE%99%CE%91\/\">\u0392\u03c1\u03b5\u03c4\u03b1\u03bd\u03bf\u03af<\/a> \u03ac\u03c1\u03c7\u03b9\u03c3\u03b1\u03bd \u03c6\u03ad\u03c4\u03bf\u03c2 \u03bd\u03c9\u03c1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 <a href=\"https:\/\/www.enikos.gr\/tag\/%CE%A7%CE%A1%CE%99%CE%A3%CE%A4%CE%9F%CE%A5%CE%93%CE%95%CE%9D%CE%9D%CE%91\/\">\u03a7\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03b3\u03b5\u03bd\u03bd\u03b1<\/a> \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b1 \u03ad\u03be\u03bf\u03b4\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b5\u03bd \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03ba\u03c1\u03af\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03b2\u03af\u03c9\u03c3\u03b7\u03c2, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 NielsenIQ.<\/p>\n<p>\u03a3\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b8\u03b7\u03ba\u03b5 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03b2\u03b1\u03b4\u03af\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b5\u03c2 \u03b1\u03bd\u03b1\u03ba\u03bf\u03b9\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 Marks &amp; Spencer, \u03b7 Sainsbury&#8217;s \u03ba\u03b1\u03b9 \u03b7 Primark, \u03b7 NielsenIQ \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5 \u03cc\u03c4\u03b9 <strong>\u03c4\u03bf 30% \u03c4\u03c9\u03bd \u0392\u03c1\u03b5\u03c4\u03b1\u03bd\u03ce\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03c6\u03ad\u03c4\u03bf\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03a7\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03b3\u03b5\u03bd\u03bd\u03b1 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u039f\u03ba\u03c4\u03c9\u03b2\u03c1\u03af\u03bf\u03c5<\/strong>, \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 18% \u03c4\u03bf 2021.<\/p>\n<p>\u039f \u039c\u03ac\u03b9\u03ba \u0393\u03bf\u03c5\u03ac\u03c4\u03ba\u03b9\u03bd\u03c2, \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03ae\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b5\u03c5\u03bd\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c4\u03bf\u03c5 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03c3\u03c4\u03b7 \u03b2\u03c1\u03b5\u03c4\u03b1\u03bd\u03b9\u03ba\u03ae \u03bc\u03bf\u03bd\u03ac\u03b4\u03b1 \u03c4\u03b7\u03c2 NielsenIQ, \u03b4\u03ae\u03bb\u03c9\u03c3\u03b5: \u00ab\u03a4\u03bf 27% \u03b4\u03ae\u03bb\u03c9\u03c3\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c7\u03c1\u03b9\u03c3\u03c4\u03bf\u03c5\u03b3\u03b5\u03bd\u03bd\u03b9\u03ac\u03c4\u03b9\u03ba\u03b1 \u03b4\u03ce\u03c1\u03b1 \u03bc\u03cc\u03bb\u03b9\u03c2 \u03c4\u03b1 \u03b4\u03b5\u03b9 \u03c3\u03c4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1\u00bb, \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c5\u03c0\u03bf\u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03bd\u03b1 \u00ab\u03b1\u03c0\u03bb\u03c9\u03b8\u03bf\u03cd\u03bd \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03bf\u03b9 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03a7\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03b3\u03b5\u03bd\u03bd\u03b1\u00bb \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc \u03c0\u03bf\u03c4\u03ad, \u03ba\u03b1\u03b8\u03ce\u03c2 <strong>\u03bf\u03b9 \u0392\u03c1\u03b5\u03c4\u03b1\u03bd\u03bf\u03af \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03bc\u03ad\u03c4\u03c9\u03c0\u03bf\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b4\u03b9\u03b1\u03b2\u03af\u03c9\u03c3\u03b7\u03c2<\/strong>.<\/p>\n<p>\u03a4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9, \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03bb\u03b7\u03b8\u03c9\u03c1\u03b9\u03c3\u03bc\u03cc \u03c3\u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc 40 \u03b5\u03c4\u03ce\u03bd \u03c4\u03bf\u03c5 10,1% \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b1 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03b5\u03af \u03c0\u03bf\u03c4\u03ad, \u03bf\u03b9 \u03c0\u03bf\u03bb\u03af\u03c4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03ae\u03c3\u03bf\u03c5\u03bd \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u0392\u03c1\u03b5\u03c4\u03b1\u03bd\u03bf\u03af \u03ac\u03c1\u03c7\u03b9\u03c3\u03b1\u03bd \u03c6\u03ad\u03c4\u03bf\u03c2 \u03bd\u03c9\u03c1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03a7\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03b3\u03b5\u03bd\u03bd\u03b1 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b1 \u03ad\u03be\u03bf\u03b4\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b5\u03bd \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03ba\u03c1\u03af\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03b2\u03af\u03c9\u03c3\u03b7\u03c2, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 NielsenIQ. \u03a3\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b8\u03b7\u03ba\u03b5 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03b2\u03b1\u03b4\u03af\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b5\u03c2 \u03b1\u03bd\u03b1\u03ba\u03bf\u03b9\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03b5\u03c4\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b7 Marks &amp; Spencer, \u03b7 Sainsbury&#8217;s \u03ba\u03b1\u03b9 \u03b7 Primark, 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